Privacy Policy

Updated December 13, 2018, to include the following changes:

  • Information regarding our utilization of an FTC-approved COPPA Safe Harbor program
  • More detail surrounding the types of information we collect

Introduction / Who we are

The privacy of your personal information is very important to UNICEF Kid Power. With that in mind, we have adopted this privacy policy (“Privacy Policy”) to describe how we collect, maintain, use, and share your information through our website, https://www.unicefkidpower.org (the “Website”), and our UNICEF Kid Power mobile application (the “Mobile Application”) (collectively, our “Services”), as well as your choices and rights regarding that information. This Privacy Policy applies to UNICEF Kid Power only, which is owned and operated by U.S. Fund for UNICEF (a 501(c)3 nonprofit incorporated in the United States) and Calorie Cloud.  This Privacy Policy does not apply to any of our affiliates or any websites or mobile applications maintained by other companies or organizations to which we link.

Note to Parents and Teachers

UNICEF Kid Power (also referred to as “Kid Power”, “we” and “us”) is a growing movement of kids, families and schools, working together to end global malnutrition one step at a time. Kids under the age of 13 years old (“Kids” or “Kid”) are not permitted to participate in Kid Power without your approval, as either their parent, guardian or teacher. To allow a Kid to become a part of Kid Power, you must first download the Mobile Application and create a Kid Power account. We call you “Account Holders”. As an Account Holder, you can allow Kids to become a part of Kid Power as “Participants”. For purposes of this Privacy Policy, there are very important distinctions between Account Holders and Participants, which are discussed below.

Please continue reading. And thank you for each and every step you take!  

UNICEF Kid Power is a valid licensee, and participating member, in good standing of the  (“ESRB Privacy Certified”). ESRB Privacy Certified is designed to ensure that our information collection, use and disclosure practices are responsible and appropriate. To protect your privacy, we have voluntarily undertaken this privacy initiative. When you see an ESRB Privacy Certified seal on one of our Services, it means that Service has been reviewed and certified by ESRB Privacy Certified to meet established online information collection, use and disclosure practices. As a licensee of this privacy program, we are subject to audits and other enforcement and accountability mechanisms administered independently by ESRB Privacy Certified.

The term “Website” refers to the website located at unicefkidpower.org. The term “Mobile Application” refers to our Kid Power smartphone mobile application. In combination, we refer to our Website and Mobile Application as our “Services”.

For this Privacy Policy, the term “Account Holders” refers to individuals who are over the age of 12 and who have an account with Kid Power, allowing them to sign into the Mobile Application or Website using their email address and password (“Credentials”). Parents and Teachers are examples of Account Holders. The term “Participants” refers to individuals who synchronize device data (for instance, data from Kid Power Band) to the Mobile Application. Kids are examples of Participants. The term “Visitors” refers to individuals who visit the Website without signing in or synchronizing device data. Together, Account Holders, Participants, and Visitors are referred to as “Users”.

Personal Information” is information that can be used to identify and contact you (such as your full name, address, telephone number or email address). Certain technical information, such as a “Unique Identifier” (e.g. device ID, IP address, etc.) is also categorized as Personal Information.

Demographic Information” is general information about you, such as your age, gender or country of residence. If Demographic Information is collected at the same time as your Personal Information, we store the Demographic Information with your Personal Information. Demographic Information is not considered Personal Information unless it is linked to Personal Information about a specific user. There are instances in which we will use your Demographic Information separately from your Personal Information. In these instances, when anonymous data about Users is grouped together for analytical purposes, we refer to the data as “Aggregate Information” or “Anonymized Information”.

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Information is collected from Users primarily to make it easier and more rewarding to use our Mobile Application and Website. We collect the minimum amount of information needed to provide a quality experience and, with the exception of Unique Identifiers, we will only collect Personal Information when Users provide it to us.

If Users sign up to receive our newsletter, use our “email a friend” feature or contact our support team, we collect an email address and may also collect your first and last name for the purpose of fulfilling the specific request. Please refer to each sub-section below to learn more about the different types of information we collect from each type of User.

Account Holders

We ask  Account Holders for Personal Information when they create a UNICEF Kid Power account. Personal Information we require may include full name, mailing address, email address, and phone number. This information is combined with year of birth, and additionally school name when registering a Kid Power School account. This information is used to assist Account Holders during their engagement with the Services, inform Account Holders of future related services which may interest them, and request feedback about the Mobile Application or Website. Account Holders can choose to opt-out of such communications (see the “opt-out preferences” disclosure section).

Account Holders are able to register Participants by creating a screen name and asserting if they are over or under 13 in order to assign a Kid Power Band. Account Holders can delete affiliated Participants from Kid Power directly from the mobile app or for some users, directly from our website, unicefkidpower.org . Please email us at hello@www.unicefkidpower.org for assistance.

Certain Account Holders have the ability to invite 3rd party individuals into our system via their email address for invitational and registration purposes.  These individuals will be purged after 30-days if no action is taken and they may email us at hello@www.unicefkidpower.org to request that we remove this information from our database at any time.

Participants

We ask for information about Participants when an Account Holder signs up to use a service through the Mobile Application. The only Personal Information we collect in relation to a Participant is a device ID and unique screen name, in order to sync a device. In addition, we collect physical activity data (the amount of steps walked, activity duration, and calories) from Participants when they synchronize their Kid Power Band to our Mobile Application. For our UNICEF Kid Power School product, a class or team name is also collected.

Participants’ screen names may be posted publicly on leaderboards.  Moreover, other Participants may “follow” Participants via the Mobile Application if they search for the exact screen name. We do not allow Participants to search for other Participants with a partial screen name. When Participants follow each other, they will be able to send each other “cheers” consisting of a pre-rendered floating emoji that shows the sender’s screen name and view each others’ activity progress (e.g. number of total steps taken with the Kid Power Band).

Visitors

Visitors to our Website should review the section of this Privacy Policy discussing tracking technologies in order to learn more about what cookies are set and what opt-out choices they have.

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We will only use the Personal Information you have chosen to provide us for the purpose for which you provided it. We will not use it for any other purpose without your consent. We may use your Personal Information to:

  • fulfill your registration,
  • send you confirmation messages,
  • link and sync bluetooth devices,
  • send you requested service information,
  • respond to customer service requests,
  • administer your account,
  • allow you to track your progress (or your team’s progress) over time,
  • allow you to participate in virtual challenges,
  • send you a newsletter or program updates,
  • send you marketing communications,
  • administer contests you entered, and notify you if you won,
  • improve our Website and marketing efforts,
  • for security purposes; and
  • display content based upon your interests.

We may also use Participant information for reporting purposes. For instance, we may provide Aggregate Information about Participants’ participation in Kid Power, such as performance and summary information about teams to participating group leaders and research partners. Outside of daily leaderboards, individual Participants’ data will not be publicly available, and instead will only be available to the Account Holder and any follower(s) of the Participant.

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We will not sell or rent your Personal Information to a third party, or make any other use of your Personal Information, for any purpose which is not incidental to your use of the Services without your consent. Unless in using the Services you expressly or impliedly agree to make certain information available, all Personal Information which we collect is kept confidential to the best of our ability, unless otherwise stated and subject to the other terms and conditions of this Privacy Policy. In addition, our employees and contractors who provide services related to our Websites or Mobile Applications are obliged to respect the confidentiality of any Personal Information held by us. Our employed staff and contractors engaged by us may access Personal Information that you provide for purposes that include the audit of content on the Services for quality control purposes and for compliance with our Privacy Policy. Any information disclosed to a third party will be used for research purposes only, and will not include Personal Information beyond that which may be necessary to carry out the service (e.g. IP address).

We will also disclose your Personal Information as required by law, such as to comply with a subpoena, bankruptcy proceedings, or similar legal process when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. If UNICEF is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Website, of any change in ownership, uses of your Personal Information, and choices you have regarding your Personal Information.

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If your Personal Information changes, you may correct, update, amend, ask to have it removed from our Services or deactivate it by making the change on your member settings page, by emailing our Customer Support at hello@www.unicefkidpower.org or by contacting us by telephone or postal mail at the contact information listed at the bottom of this Privacy Policy. If you no longer desire our service, please contact customer service. We will respond to your request within 30 days. We will retain your Personal Information for as long as your account is active or as needed to provide you services. We will retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

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Since 2005, California Civil Code Section 1798.83 permits users of this Website who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. We do not disclose Personal Information to third parties for their direct marketing purposes; however, if you have any inquiries regarding our disclosure policy, please call or write us at:

U.S. Fund for UNICEF
125 Maiden Lane
New York, NY 10038
Phone: (800) 367–5437
Email: hello@www.unicefkidpower.org

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If you wish to subscribe to our newsletter and other communications, you must provide us with your email address. Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails by clicking the ‘Unsubscribe’ link located at the bottom of each newsletter, or by emailing us at hello@www.unicefkidpower.org.

To learn how to opt out of tracking through our third party service providers, please review the next section.

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As is true of most websites, our Website gathers certain information about your device automatically and store it in log files. This information includes your Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, to administer the Website, to track users’ movements around the Website, to gather demographic information about our user base as a whole. We do not link this automatically-collected data to any other personally identifiable information.

In order to improve our Services, we and our service providers use tracking technologies, including cookies; Javascript; beacons; tags; click tracking; and analytics software to analyze trends, administer the Services, track Account Holders’ and Visitors’ movements around the Website, and to gather information about the common traits or characteristics of our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis. If we collect Personal Information via tracking technologies, then that Personal Information will be dealt with in accordance with this Privacy Policy. In other words, information collected via tracking technologies will be treated in the same way as any other information collected on our Services. We currently use the following cookies:

  • AddThis
  • Crazy Egg
  • DoubleClick
  • DoubleClick Floodlight
  • Drawbridge
  • Facebook Connect
  • Facebook Custom Audience
  • Google Analytics
  • Google Tag Manager
  • Hotjar
  • Pinterest
  • Pinterest Conversion Tracker
  • Quantcast
  • Quantcount
  • Resonate Networks
  • SitesScout
  • Twitter Advertising
  • Twitter Analytics
  • Twitter Conversion Tracking
  • Wistia
  • Zendesk
  • Zopim
  • GA Audiences

Do Not Track (DNT) Signals

Your browser may allow you to set a Do Not Track (DNT) signal indicating that you do not wish your online activity to be tracked. Currently, our system does not support and does not act on DNT signal headers that we may receive.

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The security and confidentiality of your Personal Information is important to us. We take reasonable steps to help protect the security and integrity of any information you provide to us by implementing and maintain administrative, physical and technical safeguards.  For example, our Services’ servers are located in a secure hosted data center with security measures in place, such as encrypted communications, physically secured rooms, firewalls and password protection systems. We also limit access to Personal Information to employees performing a legitimate business function and review our security procedures periodically to consider appropriate new technology and updated methods.

We follow generally accepted standards to protect the Personal Information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If there is a data breach involving unencrypted Personal Information, we will notify Users in accordance with applicable laws. If you have any questions about the security of our Services, you can email us at hello@www.unicefkidpower.org.

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Our Website includes links to other websites whose privacy practices may differ from those of UNICEF Kid Power. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

Our Websites may also include social media features, such as the Facebook Like button, links to our Tumblr page, and widgets, such as the “Share this” button or interactive mini-programs that run on our Websites. These features may collect your IP address, which page you are visiting on our Website, and set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Website. Your interactions with these features are governed by the privacy policy of the company providing it.

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Kid Power has the discretion to update this Privacy Policy at any time. When we do, we will revise the updated date at the top of this page. If we make any material changes we will notify you by email (sent to the email address specified in your account) and/or by means of a notice on the affected Service(s) prior to the change becoming effective. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the Personal Information we collect. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications.

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If you have any questions or concerns about this Privacy Policy, please contact us at:
U.S. Fund for UNICEF
Attn: UNICEF Kid Power
125 Maiden Lane
New York, NY 10038
Phone: (800) 367–5437
Email: hello@www.unicefkidpower.org

As aforementioned, UNICEF Kid Power is a licensee of the ESRB’s Privacy Certified Program. If you believe that we have not responded to your privacy-related inquiry or your inquiry has not been satisfactorily addressed, please contact ESRB Privacy Certified at https://www.esrb.org/privacy/contact.aspx, or:

ESRB
Attn: VP, Privacy Certified Program
420 Lexington Ave., Suite 2240
New York, NY 10170
Email: privacy@esrb.org

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