At UNICEF USA, we know kids have the power to make real-world impact every day. Our mission is to inspire KIDS to believe that too… and there’s no better way to believe it than to actually DO it! By playing our Kid Power Up videos, kids unlock critical support (therapeutic food packets, family meals, medical supplies and more) that we distribute to children in our global and local communities.
How It Works
1. Sign Up & Play Videos
Free sign-up takes only 1 minute!
Teachers, groups/clubs and parents sign up. Then, all kids have to do is watch (and interact with) our Kid Power Up videos in class or at home.
2. Unlock Global Impact
Save the lives of children with Severe Acute Malnutrition!
For every 10 videos you play, you unlock 1 Ready-to-use Therapeutic Food (RUTF) packet. We deliver this life-saving, vitamin-rich food to severely malnourished children around the world.
3. Earn Local Impact
YOU decide which local causes your coins benefit!
As you play videos, you also earn virtual coins to allocate in our Kid Power Exchange®. Choose to support food banks or deliver PPE masks (both essential to COVID-19 relief), or plant trees for your local community!
Kids can make an impact whether they are together face-to-face or participating remotely at home this year.
Play videos when you are together in-class or when you’re teaching via video meeting. Or assign videos directly to your students at home.
Sign up as a family or click a link sent by a teacher to play videos. Let kids get the wiggles out, so they are ready to focus on their lessons at home…or just have fun together!
Celebrate the 70th Anniversary of Trick-or-Treat for UNICEF! Join our digital campaign in October to give even more support to children globally and locally!
What Are Kid Power Ups™?
Our Kid Power Ups are 3–5 minute videos that feature physical activity and social-emotional learning. Get kids moving (great “brain breaks”!), spark important discussions, and motivate kids by working together as a class/group or family to help others in our communities.
- Choose from 150+ videos (with new videos added
each month)–find and share your favorites!
- Interact with fun movement videos: workouts, dance,
yoga and meditation.
- Play social-emotional learning videos that introduce
relevant topics: social justice, change, resilience,
values and more.
- Relate to celebrities and characters kids love (from shows
and books), athletes kids recognize and music you all know.
“It’s a great way to teach my students that you don’t have to have money to make an impact on somebody else’s life.”
Ms. Marengo-Perez, 4th Grade, Florida
Build Teacher-Student Relationships
“We use it on a daily basis. You get the wiggles out, you get the blood flowing… and I think that not only the kids need it, but we need it as well. It’s another opportunity to build relationships and memories with your students.”
Mr. Ecker, 4th Grade, Indiana
Empower Students to Be Global Citizens
“They are perfect for movement breaks, but it also had that added element of really showing my students a way that they can be global citizens. It doesn’t matter how old you are. You have an impact on what’s going on in your world.”
Mrs. T, 2nd Grade, Massachusetts